ICON is a leading creative agency with extensive national and international experience in the CPG (Consumer Packaged Goods) sector. As a full-service digital agency, we specialize in innovative packaging design, multicultural marketing, and impactful digital marketing solutions for both challenger brands and multinational corporations entering new markets.
Our CPG industry knowledge encompasses manufacturing, logistics, and retail, positioning us as a premier CPG packaging design agency. With over 20 years of experience collaborating with Fortune 500 marketing directors, we help maintain market leadership through strategic design and marketing that drives growth.
Based in Pasadena, CA, we excel in multicultural marketing across Latin America, the EU, and U.S. Hispanic markets. Our deep understanding of global cultures enables us to create engaging experiential campaigns that resonate with diverse audiences worldwide.